Listening is an essential aspect of communication between employers and employees. Yet, according to Frontier in Psychology, research increasingly suggests "speaker perceptions of good listening do not necessarily align with researcher or listener conceptions of good listening."
In other words, most of us aren't as good at listening as we think we are—even when we're trying.
You probably already recognize the effects of that misalignment playing out in the workplace. Maybe it's a colleague that seems impervious to feedback, a direct report that makes the same mistake after repeat trainings, or a leadership team that makes decisions and statements that feel out-of-touch with the rest of the organization.
Addressing that gap is a crucial step toward establishing a healthy internal communication climate, and employee surveys can be a powerful tool for building the feedback loops that strengthen alignment. But for an employee survey to succeed, it's crucial not just to ask the right questions, but also follow up with action.
Employee feedback surveys are a reliable and structured way that an organization can become a better listener. They provide an opportunity for leadership to learn about employee challenges and triumphs on a macro and micro scale. The results of that listening and learning can lead to a host of benefits.
Employee surveys allow employees to express their opinions, concerns, and suggestions. By actively seeking their input, organizations demonstrate that they value employees' perspectives.
Listening to answers people have to employee feedback questions can give management important insight and provide the opportunity to address concerns and challenges before they lead to employee turnover. When employees feel heard and valued, and the company acts upon their feedback, they are more likely to feel engaged and invested in their work.
Moreover, regularly conducting employee surveys allows organizations to track engagement levels over time. By comparing results from different survey periods, organizations can identify trends and measure the impact of their initiatives. This helps them gauge the effectiveness of their efforts and make data-driven decisions to improve employee engagement continuously.
According to The Conference Board's Job Satisfaction 2023 survey, job satisfaction and employee retention are intrinsically intertwined. Higher employee satisfaction often leads to higher employee retention, which should make improving this area a top priority for companies.
Employee surveys allow leaders to do just that, helping them identify potential pain points and implement targeted solutions to address them. For instance, leaders can ask questions about the following areas:
The questions around these areas (and actions on the feedback) will demonstrate a commitment to continuous improvement, which can positively impact the employees' job satisfaction.
For example, if employee feedback indicates that many workers yearn for coaching, management can consider rolling out a mentorship program. By understanding what motivates employees, organizations can design initiatives that resonate with their workforce and increase overall satisfaction and engagement.
When a workplace lacks communication, employee engagement can suffer. When organizations conduct surveys regularly, they establish a feedback loop that encourages open and transparent communication. Sharing survey results and making changes based on employee feedback demonstrates that the organization values employee input and actively works to address concerns.
While the details of feedback questions might vary greatly across each organizations, the themes are often similar. The most effective employee feedback survey questions are guided by six major factors: who, what, when, where, why, and how.
Business News Daily suggests conducting longer surveys at wider intervals while administering shorter pulse surveys more frequently. Pulse surveys help to identify current issues, allowing management to investigate or follow up with immediate action.
Tailor each pulse survey to a particular aspect of the organization, such as:
Each pulse survey should focus on a specific aspect of the company and drill down from there. Make a top priority of assessing aspects of the organization that clearly need immediate attention based on previous employee feedback or even buzz around the office.
There are various question formats to choose from when conducting employee surveys to ensure you get the most accurate responses depending on your company type and culture. Each type tells you something slightly different.
These allow employees to choose from a range of responses. For example, you may offer five answers to a given question, ranging from "strongly agree" to "strongly disagree." Interval scale questions are excellent for measuring team sentiment.
These may take various forms, such as multiple choice, checkboxes, drop-downs, or ranking scales (also known as ordinal scales). With these types of questions, employees must choose from several pre-selected options. Closed-ended questions are excellent for measuring and analyzing quantitative data.
In contrast to closed-ended questions, answers to open-ended questions tend to be more detailed and provide qualitative data. These questions allow the employees to provide insight into their thoughts, feelings, and opinions.
According to the Pew Research Center, developing effective survey questions is essential to conducting a successful survey. Some tips on writing the best survey questions include:
The wording of a question can mean the difference between receiving valuable feedback and meaningless information. It can also be a point of inclusion or exclusion. To foster only the former, managers should ensure their surveys are free of the following:
Questions focused on the level of employee engagement within the organization can provide leadership with the information they need to keep their teams motivated and productive.
This question should give a good indication of the respondents' level of engagement with their jobs. Zippia's research found that engaged employees are 87% less likely to leave their jobs voluntarily. According to Gallup, they are also more productive than employees with a low level of engagement.
There's a great deal of security in knowing where you're going. A 2021 study revealed that employees with a clear picture of how to meet their goals would be more productive and engaged. It is essential that management clearly communicates its expectations for employees.
Employee satisfaction is a large part of maintaining an engaged team. These questions can help determine the organization's level of employee satisfaction and give insight into improving it.
Work does not necessarily equal drudgery. Employees who find their work challenging, exciting, and fulfilling are far more satisfied with their jobs and, therefore, more engaged.
Management must express clear expectations when assigning responsibilities and projects to avoid employee frustration and disengagement.
There is a delicate balance between not challenging employees enough and challenging them too much. Ideally, they should feel challenged enough to foster learning and growth.
This question will provide information about how employees feel about their ability to complete their assigned work. Honest answers to such a question can help leadership determine if they need to delegate work differently.
Micromanagement can negatively impact employees' productivity, engagement, and more. Feedback from employees regarding their level of freedom to work in their ways can help company leaders to assess whether they need to implement changes.
Employees who enjoy their jobs enough to recommend their workplace to others tend to be more engaged and overall more satisfied.
Many employees place a high value on feedback from their direct managers and benefit from such coaching.
Creating feedback loops can help employees stay plugged into their performance, fostering better engagement.
Some employees need more frequent feedback to feel confident in their jobs. This question will help measure how effective each employee finds the feedback provided by their direct managers.
Employees who feel stuck in dead-end jobs are less likely to be engaged with their work. A Gallup poll points out that 65% of employees believe their company should provide "upskilling" opportunities. The result? High career growth and development opportunities can improve employee engagement.
According to the National Mentoring Partnership, employee engagement increases with the proper guidance from someone the employee can consider a mentor.
For most employees, feeling their employers are putting their talents and strengths to good use is a large part of feeling valued and engaged.
Transparency between leadership and employees is key. By including employees in meetings and decisions involving their work, management can show employees that their skills, perspectives, and input are valuable.
For a team to succeed, it is paramount that management and employees share a healthy relationship, both professionally and personally.
A good manager, according to Business News Daily:
According to the Society for Human Resource Management, fostering a culture of trust in the workplace is essential for optimal employee productivity and engagement.
Being a management team member does not exclude an individual from the necessity to learn, grow, and develop. Feedback from employees can help team leaders learn their strengths and areas for improvement.
Whether employees work in person or remotely, continuous feedback loops are key to employee engagement and positive manager-employee relationships.
Employee feedback questions can provide valuable insights into how aligned employees feel with the organization's culture, values, and mission.
Research by Deloitte found that organizations that proactively promote a company culture of employee engagement and meaningful work tend to experience more profit, growth, and success.
Employees who perceive their colleagues as committed to a common goal have a stronger sense of solidarity.
Cooperation and collaboration amongst team members are essential to achieve maximum employee engagement and satisfaction.
Gallup research tells us employees who feel they "carry" projects or put in the most work tend to demonstrate lower engagement.
This question will provide leadership with essential insights into inter-office relationships and trust.
Forbes found that effective collaboration is essential to foster high employee engagement.
When management clearly expresses expectations and goals to an engaged team, effective collaboration emerges as a result.
It's important to ensure remote teams are just as engaged as in-person teams.
Without access to distraction-free work areas, remote employees may become disengaged and, as a result, less productive.
Research by LinkedIn found that ergonomics plays a large part in employee engagement and motivation.
Leadership should keep in mind that employees are pivotal to the organization's success and deserve recognition as such.
Forbes reports that the importance of employee recognition is higher than ever. Employees who don't feel appreciated are more likely to leave their jobs.
This question will help an organization improve the specificity and appropriateness of employee recognition.
Employees need access to the appropriate equipment and information to perform their jobs successfully.
This employee feedback question applies to both in-person and remote employees. Again, ergonomics plays a large part in employee engagement.
Employees who feel unprepared or unable to perform their duties effectively experience lower levels of engagement.
Prioritizing employee feedback questions about inclusivity and diversity shows the organization is committed to giving all employees a voice.
Employees who feel out of place in the workplace are more likely to seek other employment.
This question can help leadership identify, understand, and overcome trust gaps.
After crafting the most effective employee feedback questions, leadership must determine how often, when, and how to administer employee surveys. Here are some best practices to ensure the highest quality feedback.
Anonymous surveys give employees the confidence to provide honest answers without fear of repercussion. Fortunately, plenty of third-party survey tools ensure the anonymity of respondents.
Managers should also be transparent about how they ensure the confidentiality of the results of employee feedback questions and the anonymity of respondents.
Consider when to conduct employee surveys to garner the most useful feedback. Doing so too often may overload employees and cause mixed answers. Yet, fewer surveys may fail to bring up potential issues on time and provide actionable insights.
Determine a frequency that works well for your organization and stick with it. LinkedIn discusses the benefits and challenges of various employee survey frequencies.
Before conducting surveys, however, managers should keep in mind any events or organizational changes that may affect employee responses and schedule accordingly. They should also communicate survey schedules in advance to give employees time to prepare.
Make a formal announcement before the survey's launch. If employees don't know a survey is circling or why they should participate, they will be less likely to respond.
Consider encouraging employee survey participation by offering rewards or incentives, such as gift cards, time off, or entry into a raffle.
Other ways to boost participation can include:
After managers take all the above steps, they'll have much data to analyze. Keep an eye out for trends and patterns among the results. Use this information to make informed decisions about positive changes.
Finally, be sure to communicate the survey results so employees understand the positive effect of their feedback and the changes that result from it.
Employee surveys can be a highly effective tool to gauge employee engagement and an excellent way to show employees that leadership truly listens to and values their feedback.
The example questions provided above should be a jumping-off point. They should help organizations compose questions specific to their operations, culture, employees, and other areas and factors.
But although essential, collecting meaningful feedback is futile if organizations don't act upon it. Gauging actions based on the provided answers to the survey questions will go a long way in enhancing employee engagement and improving the overall employee experience.