Advanced Analytics

Measure success, learn faster, and deliver a digital employee experience driven by data.

"We were in desperate need of analytics before Haystack. We had no idea which messages were actually landing with employees. Being able to see how many people viewed and engaged with a post over time is amazing."

Katie Schoon | Fluid Truck

Measure your success

Zoom in and out on your impact. Get a holstic view of your workspace's health, and see which of your individual efforts generate the best results. Paint a clear picture of your influence, and make smarter data-driven decisions for your internal strategy with a dashboard custom-tailored to your needs.

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Learn and act faster

Keep track of the metrics that matter most to your organization with detailed analytics across your entire workforce. Stay ahead of the curve and trigger alerts when crucial metrics reach your chosen threshold.

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Fill gaps in your company knowledge base

Find out what employees are searching for, and deliver it. Expand on popular content, Identify and fill gaps in your organizational knowledge. Build a trusted source of truth everyone can rely on, from anywhere.

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The 2026 Intranet Buyer's Guide

An actionable guide to simplify and streamline your team's intranet purchase process.

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FAQ

How is Haystack's Advanced Analytics different from the metrics I get from SharePoint or my current intranet?

Haystack goes beyond page views and login counts. Advanced Analytics includes Post Insights (per-post and aggregate engagement), Event Insights (attendance trends, sentiment via reactions/comments), Page Insights (resource usage and health), and tracked links across delivery channels. These are self-serve dashboards designed for IC and HR teams. No IT or data science support needed to pull reports or interpret results.

Can Haystack help me prove Internal Comms ROI to leadership?

Haystack's workspace analytics are purpose-built for IC professionals to demonstrate value. To start, you can report on which communications drove engagement, which audiences were reached or missed, how event attendance compares across series, and which knowledge base pages are actively used vs. stale.

Can Haystack analytics help me figure out what content to create more (or less) of?

Post Insights show engagement patterns across content types so you can see what resonates and what falls flat. Event Insights let you compare attendance and reactions across event series to double down on formats your team actually wants. Page Insights surface which resources are heavily used and which are going stale, so you can prioritize updates and retire what's not working instead of guessing.

Is Advanced Analytics overkill for a mid-size company?

Nope, it's the opposite. Large enterprises can staff dedicated analytics teams to stitch together engagement data manually. Mid-size companies (300+ employees) typically can't, making built-in analytics essential rather than optional. Haystack's analytics are designed to be intuitive and turnkey, so lean IC teams can immediately identify what's landing and adjust their strategy.

How quickly can we start getting value from Advanced Analytics after launch?

Analytics are available immediately. There's no separate setup, integration project, or configuration phase. As soon as your workspace is live and content is being published, Post Insights, Event Insights, and Page Insights begin capturing data.